Brand guidelines · v0.1 · Sep 2026
apratim.in brand
The identity system for apratim.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi, (apratim) means unparalleled or incomparable, signifying something that is unique and exceptional.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “a” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#5C2749RGB 92, 39, 73#3E1A32RGB 62, 26, 50#C98A6BRGB 201, 138, 107#2A1220RGB 42, 18, 32#F7F2F0RGB 247, 242, 240Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Jost
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmbrace the UnparalleledH2 · 36pxEmbrace the UnparalleledH3 · 24pxEmbrace the UnparalleledBody · 17pxEmbrace the UnparalleledCaption · 13pxEmbrace the UnparalleledLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@apratim.in
www.apratim.in
Founding Team
apratim.in
hello@apratim.in · www.apratim.in
www.apratim.in
Explorations
Alternative wordmark directions considered for apratim.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.